I’ve been shooting video at trade shows for the last year, proving that an old dog can learn a new trick now and then.
My client, ProExhibits, has been using my video work in their marketing, and the results have been quite wonderful. Here’s how the process works: I shoot still portfolio shots of the exhibit, pristine and empty. Then I shoot more stills of the booth, crowded with attendees. Later, I shoot shoot 15-second video “sweeps” of the booth…right to left…bottom to top…and zoom in and out, etc. All of this is done from a variety of views. I provide the exhibit house with raw .mov files, as well as the usual jpegs. Their video production and marketing team then turns the raw footage and stills into a compelling video.
I’m proud of this work. I supply good raw material, and my clients turn it into great video marketing.
Since I’m already at a show to shoot stills, the additional cost to shoot video footage is minimal. As you can see below, the results can have great impact.
Parenthetically, I blogged about Soraa recently. One of their co-founders, Dr. Shuji Nakamura, was the 2014 Nobel Laureate in physics for inventing the blue LED, which made cleaner, brighter, more efficient LED lighting possible. He was in the booth for much of the show, as was his Nobel award. Very exciting!
I love what I do!!