I haven’t written many posts on my tradeshow photography work, but it’s becoming an increasingly important component in my ongoing activities. And truth be told, I love shooting exhibits. For many years, in a “past life” when I was an owner of a company that designed and built exhibits, I spent much of my time on show floors. And I was always responsible for either setting up & taking down exhibits or working & selling in the booth, or both. So it’s with great glee that I now walk shows, get to see hot new designs and keep my finger on the industry’s pulse while having, as my sole responsibility, nothing more to do than shoot photos. Isn’t life great?!?
Last month, I traveled to the National Automobile Dealer Association (NADA) show in Orlando, FL, for ProExhibits, a highly respected full-service exhibit design and service company headquartered in the Bay Area in northern California. The client I was there to shoot was AUL, a company specializing in automotive service contracts. The exhibit designed by Pro was gorgeous…
I’ve believed for many years, that trade shows and exhibit builders are a “leading economic indicator.” They’re generally the first to get hit in downturns and the first to recover. So I was delighted to see lots of stunning new exhibit design and, even more important, show aisles that were packed with serious, but smiling, attendees.
So, here’s to the continued growth of an important industry. One that has been threatened by new media marketing, but in spite of that, continues to move forward and (dare we say it?) thrive.