Changes

First things first…You’ve probably noticed that the masthead for this website has changed.

The four pieces in the masthead were designed and fabricated by Jonna Faulkner (Summer Garden panel bracelet); Jan Spencley (Leaves & Vines necklace);  Lesley Messam (Mary, Mary Quite Contrary vessel with cap); and Connie Fox (Bangle bracelets).  All are magnificent and I thank the artists for allowing me to use their work.  Here’s a closer look:

4 jewelry images from Jonna Faulkner, Jan SPencley, Leslie Messam and Connie Fox.  Photos by Steve Rossman

Actually, I’ve changed the name of my company to more accurately reflect what I do.  Over the past few months, along with jewelry photography and teaching, I’ve also been designing logos and building blog/websites like this one for artist clients. So the new name is Steve Rossman Photo+Marketing.  I’ll be sharing some of these design projects very soon.

Shifting gears, I participated in a terrific conference on blogging and new media late last week and am still trying to process it all.  It was quite an experience to be sitting in a room with a couple of thousand people who all are engaged in this new (okay, relatively new) form of communication and expression.

One quick story:  Jim Farley,  VP of Global Marketing, Sales & Service for Ford was the Friday evening keynote speaker .  He addressed the growing strength of new media and ways in which Ford embraces change.

Now, I’m the first to admit that I’m not a “Twitter” guy.  While my posts do upload to Twitter, I’m not what you’d call “active.”  So imagine my surprise (no…astonishment!) when Farley asked the ‘standing-room-only’ audience, “How many of you are on Twitter RIGHT NOW?” and 95% (my estimate) of the people in the room raised their cell phones high in the air!  I’m thinking to myself, “There are a lot of pretty smart people here…maybe I ought to at least make an effort to understand this stuff.”  It was powerful.

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3 Responses to Changes

  1. I am snickering as I read this because I try and try to keep up with all the social media outlets and there is just not enough time in a day to really get a bit more personal with some of your followers. My SEO/Marketing Company-well, they may not be for too long – anyway, they say Facebook and Twitter are your biggest places to establish a “relationship” with your followers…ok, in between buying jewelry, going to expo’s, half attempting to take pictures of the jewelry and they are turning out awful – it’s just nice to know I’m not alone in this…thanks for making me smile today…I needed it!

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