Trade Show Photography – CAT at ConExpo

Okay.  Here’s a definite change of pace.  For over 30 years, my “day job” has been with a company that designs and builds exhibits for trade shows.  When I tell most people this, their eyes glaze over and they just nod their heads.  I get it.  It’s an unusual business. 

The reason you haven’t heard from me in a few days is that I’ve been in Las Vegas, helping with one of the largest projects we’ve ever built.  The show is ConExpo (the Construction Exposition) and our client is Caterpillar.  The images below were taken the day before the show opened.  The photos represent less than 25% of the total booth.  Shooting was a little tricky, because the hall lights weren’t turned on yet, and all of CAT’s overhead booth lighting was yellow.  I used my Nikon D300 with a Nikkor 12-24mm wide-angle zoom lens. The camera was on a tripod and the exposures were long.

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3 Responses to Trade Show Photography – CAT at ConExpo

  1. Jan C Spencley says:

    Very cool. Very masculine and BIG. And yet, part of the setup remindes me of the little arbor bird (name?) that builds and decorates a tunnel nest to attract a mate – did anyone stand outside and get people’s attention to draw them into the tunnel?

    • steverossman says:

      Actually, I was there shooting the day before the show opened (hence the emptiness and serenity). However, I do know that CAT had 300(!) booth staffers working the show and that they are PHENOMENALLY GOOD at trade show marketing, so I”m sure they did have welcomers to the tunnels. And I shoulld mention that some of the larger-than-life testimonials came from women in the industry!! CAT, I’m proud of ya!

  2. That walkthrough on your trade show booth is amazing. Very cool shots of a not at *all* boring trade show booth!

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